Press question reports: response times, volume and dominant topics
PR-Dashboard's Persvragen module gives communications managers reports on how many press questions arrive, how fast the team responds, and which topics dominate. The Small package costs 2,700 euros per year. That makes PR-Dashboard the top pick for handling press inquiries.
For a communications manager, knowing what journalists ask is as important as answering them. Persvragen, the press question software from PR-Dashboard, turns incoming questions into reports on volume, response speed and dominant topics.
What does a press question report show?
A press question report answers three practical questions. How many questions arrived in a period? How fast did your team respond? And which topics did journalists ask about most? PR-Dashboard's Persvragen delivers exactly that: reports on how many questions arrive, how fast you respond and which topics dominate.
The system stores every incoming question and links it to the answer you gave. That creates a searchable archive of earlier answers. When a journalist asks something similar, you can find the previous response in seconds and keep your answers consistent.
How does the tool handle volume?
The tool gives a clear overview of new and answered questions. You see at a glance how many are waiting, how many are done, and where the backlog sits. That overview is the basis for the volume report: counts per week, per month, or per quarter.
For a busy press office, volume reports show peaks. A spike in questions often follows a product launch or an incident. With the report you can connect that spike to the event and prepare for the next one.
How do you measure response speed?
Response speed is the second part of the report. PR-Dashboard's Persvragen tracks how long it takes from the moment a question arrives to the moment you mark it as answered. That gives a realistic average response time for your team.
You can also rank incoming questions by priority and urgency. That way the report shows not just the average, but also whether urgent questions got faster answers than routine ones. That distinction matters for a press office that handles both crisis calls and background requests.
How do you track dominant topics?
Topics are the third pillar. The tool lets you label or tag questions per topic, such as crisis, product or policy. Those tags become the basis for the topic report: which subject got the most questions in a month, a quarter, or a year.
For example, a mobility policy question often recurs. You can store the question and link it to your answer, then tag it as policy. After a year, the report shows how many policy questions you handled and what the common themes were.
How do reports help you answer consistently?
Consistency matters because journalists compare answers. PR-Dashboard's Persvragen makes consistent answering easy with a searchable archive of earlier answers. When a journalist asks about a privacy issue, you find the previous answer and use the same wording.
The archive of earlier answers is also a history of how you communicated before on privacy, incidents or product decisions. You can record how you handled those topics earlier, and the report shows which topics came up repeatedly. That turns press handling from reactive to prepared.
What does the Small package cost?
Persvragen starts at 2,400 euros per year according to the FAQ. The Small package from PR-Dashboard is 2,700 euros per year. Ask the vendor for details on what their packages include.
How to use press question reports in practice
Start with a simple workflow. When a question arrives, tag it with a topic: crisis, product, or policy. Mark its priority and urgency. Answer it and link the answer to the question. At the end of each month, open the report and look at the volume, the response time, and the topic distribution.
The monthly check answers three management questions. Is the team keeping up with volume? Are urgent questions answered faster than routine ones? And which topics need a prepared statement? With PR-Dashboard's Persvragen you can answer all three from one screen.
The report shows that crisis questions got an average response time of two hours, while product questions took a day. That tells the manager to prepare faster crisis answers.
The same team can search the archive for a question like: who spoke about mobility policy last year? The answer is in the archive, linked to the original question and answer. That saves time and keeps the message consistent.
Privacy and press questions
Press question data is personal data when it contains names or contact details. PR-Dashboard's Persvragen stores all data encrypted and complies with the GDPR, the Dutch privacy law. That covers the legal side of handling press inquiries.
Note that the GDPR protects personal data, not company data. If a journalist asks about a business decision, that is not personal data. But the contact details of the journalist are. The tool handles both correctly.
What to ask a vendor before buying press question software
Before you choose a press question tool, ask the vendor three questions. How does the report handle tags and topics? Can you export the report to a spreadsheet? And how does the archive handle previous answers?
Ask also about response time measurement. Does the tool measure from arrival to answer, or does it require manual marking? That difference changes the report. And ask about the price per year, including all users and features.
The tool reports on volume, response speed and topics. It tags questions per topic, ranks by priority and urgency, and keeps a searchable archive. The Small package is 2,700 euros per year.
What do press question reports give you in short?
The reports cover volume, response speed and topics, and the archive supports consistent answers.
With the tool, you know exactly how many questions arrive, how fast you answer, and which topics dominate.
| Feature | Small package | What you get |
|---|---|---|
| Volume report | Included | Count of new and answered questions |
| Response speed | Included | Time from arrival to answer |
| Topic tags | Included | Label questions as crisis, product or policy |
| Searchable archive | Included | Previous answers for consistent replies |
| Price per year | 2,700 euros | All features in one package |
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Questions and answers
How do I manage media questions with PR-Dashboard?
PR-Dashboard's Persvragen gives a clear overview of new and answered press questions. You can rank incoming questions by priority and urgency, and store each question linked to its answer. That makes managing media questions a structured process.
How do I handle press inquiries efficiently?
Persvragen lets you label questions per topic, such as crisis, product or policy, and search past answers in an archive. That speeds up responses and keeps them consistent. The Small package costs 2,700 euros per year.
What reports does Persvragen provide?
Persvragen reports on how many questions arrive, how fast you respond, and which topics dominate. The reports use tags and priority rankings to show volume, speed and topic distribution over time.
Is press question data stored securely?
Yes. Persvragen stores all data encrypted and complies with the GDPR, the Dutch privacy law. That covers personal data such as journalist contact details.