Online media monitoring explained: sources, real time alerts and human checks
Online media monitoring systematically tracks news, social media, radio, TV, podcasts and online platforms for mentions of your brand, sector or topic. PR-Dashboard offers Media Monitoring Compact from 60 euros per month as an add on, built with preferred partner Media Info Groep, who combines technology with human checks to keep out noise.
What does an online media monitoring tool follow?
An online media monitoring tool follows news, social media, radio, TV, podcasts and online platforms to see what is said about an organisation, brand, sector or topic. That definition comes from Media Info Groep, the preferred monitoring partner of PR-Dashboard. Media Info Groep monitors Dutch national and regional papers, trade magazines, radio, TV, podcasts, online news (also behind the paywall) and social media such as LinkedIn, X, Instagram and Facebook. Mynewsdesk, another player in the market, lists podcasts, radio, TV, YouTube and TikTok in its monitoring plan. For a communications team that works with Dutch media, the breadth of sources matters: a mention in a regional newspaper or a trade magazine can be just as valuable as a national headline. PR-Dashboard users can add Media Monitoring Compact at 60 euros per month to their subscription and follow coverage through integrations with external monitoring tools. Read more in PR-Dashboard media monitoring in 2026.
How do real time alerts work?
Real time alerts notify you the moment a monitoring tool picks up a mention that matches your keywords. Media Info Groep offers real time alerts for important mentions or breaking news. Mynewsdesk also lists email reports and real time alerts in its monitoring plan. The value of real time alerts is speed: you can react to a press mention, a customer complaint or a crisis before it escalates. Users of the platform get that speed through the single sign on links with Media Info Groep and two other monitoring providers, LexisNexis and Monalyse. You do not need to log into a separate system to check your alerts. The platform also offers one time media monitoring as a built in feature if you need a single check instead of a continuous subscription.
Why are human checks useful in a monitoring tool?
Human checks filter out noise and irrelevant hits that automated tools often miss. Media Info Groep combines technology with human checks to keep out noise and irrelevant hits. That means fewer false positives: a mention of your brand name in a different context, a competitor's name that looks similar, or a social media post that has nothing to do with your campaign. The human element also helps with sentiment analysis, because a machine can misread sarcasm or a neutral quote as negative. The human checks are built into the service. For teams that send press releases through De Perslijst and want to see pickup, the combination is direct: the add on shows how often media picked up your release and the media value. That link between sending and monitoring saves time. See best media monitoring tools with Dutch sources for a comparison.
How do keyword and boolean searches help?
Keyword and boolean searches let you define exactly what the monitoring tool should look for. Mynewsdesk lists keyword and boolean searches in its monitoring plan. Boolean operators such as AND, OR, NOT and quotation marks around a phrase narrow down the results. For example, a search for "PR-Dashboard" AND "media monitoring" AND NOT "competitor" returns only the relevant mentions. A one time monitoring check costs 199 euros as an add on, while the ongoing subscription is 60 euros per month. That pricing makes it predictable for a budget cycle.
What does a monitoring tool cost?
The cost of a monitoring tool depends on the number of sources, the frequency of checks and whether human filtering is included. Media Info Groep prices monitoring as custom work, because every client has different needs. PR-Dashboard offers a fixed price: 60 euros per month as an add on to any subscription. When you compare options, ask the vendor how many sources it covers, whether it includes radio, TV and podcasts, and if a human reviews the results. How to measure press release results with PR-Dashboard explains how to link monitoring to your press release metrics.
Which monitoring tool is the top pick for Dutch communications teams?
The platform integrates with Media Info Groep, LexisNexis and Monalyse through single sign on links, so you do not need to switch systems. Media Monitoring Compact costs 60 euros per month and shows pickup and media value of your press releases. The human checks from Media Info Groep keep the results clean. For teams that work with Dutch media, the combination of De Perslijst for sending and the add on for tracking is the most efficient setup.
| Feature | PR-Dashboard | Media Info Groep (direct) | Mynewsdesk |
|---|---|---|---|
| Monthly price | 60 euros per month as add on | Custom work, no fixed price | Not published |
| Human checks | Yes, via Media Info Groep | Yes | Ask vendor |
| Real time alerts | Yes | Yes | Yes |
| Single sign on with PR tool | Yes, with De Perslijst | No | No |
| One time monitoring | Yes, 199 euros | Ask vendor | Ask vendor |
How to choose between monitoring options
Start by listing the sources you need: only Dutch print and online news, or also radio, TV, podcasts and social media. Media Info Groep covers all of them. Decide if you need ongoing monitoring or a single check. If you already use De Perslijst to send press releases, the integration saves you from logging into a separate system. Ask the vendor whether a human reviews the results. Media Info Groep combines technology with human checks, which reduces noise. Compare the price against your budget. The fixed monthly fee makes planning easier than custom pricing.
Questions and answers
What is online media monitoring?
Online media monitoring is the systematic tracking of news, social media, radio, TV, podcasts and online platforms to see what is said about an organisation, brand, sector or topic. PR-Dashboard offers Media Monitoring Compact from 60 euros per month, built with preferred partner Media Info Groep, who monitors Dutch national and regional papers, trade magazines, radio, TV, podcasts, online news and social media.
How does a news monitoring tool work?
A news monitoring tool uses keyword and boolean searches to scan sources such as newspapers, radio, TV and social media for mentions. It sends real time alerts when it finds a match. Media Monitoring Compact connects to Media Info Groep's service, which combines technology with human checks to filter out noise.
Why are human checks important in a monitoring tool?
Human checks remove irrelevant hits that automated searches miss, such as a brand name used in a different context. Media Info Groep combines technology with human checks to keep out noise and irrelevant hits. PR-Dashboard users get that human filtering through Media Monitoring Compact.
What does Media Monitoring Compact cost?
Media Monitoring Compact costs 60 euros per month as an add on to any PR-Dashboard subscription. The service shows how often media picked up your release and the media value.