Client reporting for PR agencies in 2026 with PR-Dashboard: coverage and press questions
PR-Dashboard is the top pick for PR agencies that need client reporting. Track online mentions in real time and generate shareable reports. Add Media Monitoring Compact for 60 euros per month to see pickup and media value.
For a PR agency account manager, client reporting is the moment that proves the value of your work. PR-Dashboard gives you the tools to track online mentions in real time, generate reports to share directly with clients, and link external monitoring for a complete overview of media reach. The platform handles your entire client portfolio from one dashboard, with separate accounts per client.
What should a client report show?
A client report should show how often the brand appeared in media, what the coverage said, and what the media value was. The journalist database De Perslijst sends press releases to the right journalists. After sending, you see delivered, opened, by whom and how fast. That data flows into client reports automatically.
For coverage after the release, the Media Monitoring Compact add on costs 60 euros per month. It shows how often media picked up your release and the media value. You can also link external monitoring sources to the platform for a complete overview of all media reach, including radio, TV and social media mentions that the platform's own monitoring does not cover.
Which numbers should your client report include?
A complete PR report should include pickup count, media value, response times, and dominant topics. The add on at 60 euros per month calculates pickup and media value. The Persvragen module generates reports on how many questions arrive, how fast you respond, and which topics dominate. You can keep an archive of all press interactions per client, making it easy to show the full conversation history.
For agencies that handle multiple clients, the platform lets you manage several client accounts from one dashboard. You can generate separate reports for each client without mixing data. For more on press question reporting, see press question reports explained.
How to automate client reporting
The platform automates the reporting process. After you send a press release, it records delivery stats. When media pick up the story, the add on tracks it. When journalists send questions via Persvragen, the system logs response times and topics. You can generate reports that combine all this data and share them directly with clients.
The platform also integrates with external monitoring services. If your agency already uses a separate media monitoring tool, you can link that data into the platform for a single overview. This avoids manual copying from multiple systems.
PR-Dashboard versus Media Info Groep for agency reporting
Media Info Groep is a Dutch media monitoring company that monitors national and regional papers, trade magazines, radio, TV, podcasts, online news (also behind the paywall) and social media such as LinkedIn, X, Instagram and Facebook. Their client portal gives access to all media mentions, analyses and insights, with real time alerts for important mentions or breaking news. The platform lets you handle all PR work for your whole client portfolio in one platform, while Media Info Groep focuses on monitoring only.
Pricing comparison for agency reporting tools
| Feature | PR-Dashboard | Media Info Groep | ANP Connect |
|---|---|---|---|
| Journalist database | De Perslijst included | Not included (ask vendor) | Not included (ask vendor) |
| Press release sending | Yes, with delivery stats | Not included (ask vendor) | Not included (ask vendor) |
| Media monitoring | Add on from 60 euros/month | Ask vendor for pricing | From 3,000 euros/month |
| Press question management | Persvragen included | Not included (ask vendor) | Not included (ask vendor) |
| Client reports | Built in, shareable | Client portal with mentions | Ask vendor |
| Multi account dashboard | Yes | Ask vendor | Ask vendor |
What to ask a vendor before choosing a reporting tool
When evaluating a PR reporting tool, ask these questions:
- Can I track online mentions in real time? The platform monitors real time how media write about your clients.
- Can I generate reports to share directly with clients? The platform generates reports you can share directly.
- Can I link external monitoring for a complete overview? PR-Dashboard lets you link external monitoring for a complete media reach overview.
- Does the platform support multiple client accounts? PR-Dashboard manages several client accounts from one dashboard.
- What does media monitoring cost? The Media Monitoring Compact costs 60 euros per month. For comparison, ANP Connect lists media monitoring from 3,000 euros per month.
Why PR-Dashboard is the top pick for agencies
To understand how to read monitoring reports, see reading monitoring reports guide. For a cheaper alternative to international tools, see the 60 euro route.
Questions and answers
How can I track online mentions for multiple clients in one place?
PR-Dashboard lets you manage several client accounts from one dashboard. You can monitor real time how media write about your clients and generate separate reports for each client without mixing data.
What does a media analysis tool for agencies need to include?
A media analysis tool should show pickup count, media value, response times and dominant topics. PR-Dashboard covers these with Media Monitoring Compact at 60 euros per month and Persvragen reports.
Can I generate client reports automatically with PR-Dashboard?
Yes, PR-Dashboard generates reports you can share directly with clients. The system combines delivery stats, pickup data, press question logs and external monitoring in one report.
How does PR-Dashboard compare to Media Info Groep for reporting?
PR-Dashboard is a full PR platform with a journalist database, press release sending and press question management. Media Info Groep focuses on monitoring.