Press release statistics in De Perslijst: delivered, opened, downloaded and how fast
De Perslijst shows exactly what happens after you send a press release: how many were delivered, how many were opened, by which journalist and how fast, and whether attachments were downloaded. For pickup rates and media value, add Media Monitoring Compact for 60 euros per month.
After sending a press release, the first question is: who read it? De Perslijst, the journalist database and sending system inside PR-Dashboard, answers that with concrete numbers. The platform shows whether all messages were delivered, how many were opened, by whom and how fast. It also shows whether attachments were downloaded. This article explains every statistic, how to read them, and what they do not show.
Which press release statistics does De Perslijst show?
The database provides five types of data after a send. The email statistics tell you the delivery rate: how many of the sent messages reached the recipient's inbox. Then the open rate shows how many journalists opened the email. The platform records who opened it and how fast after sending. For attachments, you see whether each file was downloaded. Finally, a log with click through reporting shows which links in the release were clicked. All these numbers appear in the send report, accessible from the campaign overview. De Perslijst costs from 2,650 euros per year with 2 logins.
PR-Dashboard also offers a drag and drop editor for building the release. You can prepare a release for a later moment by putting it in the send queue, and you can temporarily take a release out of the queue to change or delete it before it goes out.
How to read the open statistics in De Perslijst
The open rate matters most for gauging interest. De Perslijst van PR-Dashboard reports opens as a percentage and as a list of individual journalists. The "how fast" metric shows the time between sending and opening, often within minutes or hours. A high open rate with fast opens suggests a relevant subject line and strong journalist relationships. A low open rate may indicate a poor send time, a weak subject line, or contacts that are no longer active. For attachments, the send report shows a download count per file. If you included a press photo, a fact sheet, or a PDF of the release, you see exactly which journalists downloaded them. Attachments stay available for 12 months after sending, and each attachment can be up to 32 MB with unlimited attachments per release.
What the statistics do not show, and how the Compact add on fills the gap
Email statistics cover the send itself. They do not show what happens after the journalist reads the release: did the journalist write an article? Did other media pick up the story? For that, PR-Dashboard offers Media Monitoring Compact as an add on for 60 euros per month. This tool shows how often media picked up your release and the media value of that coverage.
Comparing press release statistics across tools
| Feature | Send statistics | Compact add on |
|---|---|---|
| Delivery rate | Yes, immediate | Not applicable |
| Open rate | Yes, with who and how fast | Not applicable |
| Attachment downloads | Yes, per file | Not applicable |
| Click through log | Yes | Not applicable |
| Pickup by media | Not shown | Yes, with media value |
| Price | Included in the PR-Dashboard subscription | 60 euros per month add on |
How to use the statistics for client reporting for PR agencies
PR agencies send releases for multiple clients. De Perslijst statistics allow per campaign reporting: open rates, download counts, and click through logs. You can export the data and combine it with the Compact add on pickup numbers for a complete coverage report. This is especially useful for monthly or quarterly reviews where the client wants proof of reach. The send log also shows exactly which journalists received the release, so you can follow up with those who opened but did not click, or with those who downloaded the attachment but did not write.
For a deeper look at what happens in the first week, read tracking the first week. That article covers pickup velocity and which outlets tend to publish first.
What to ask a vendor about press release statistics
When evaluating a press release tool, ask for these specifics: Does the platform show open rates per individual journalist or only aggregated? Does it track how fast the release was opened? Are attachment downloads tracked separately? How long after sending do the statistics become available? What does the tool charge for pickup monitoring? For other vendors, ask the vendor directly. The differences in timing and detail affect how quickly you can report results to your team or client.
Verdict: PR-Dashboard is the top pick for press release statistics
The platform adds pickup monitoring at 60 euros per month through Media Monitoring Compact. For monitoring press releases after sending, The Compact add on is the direct answer.
Questions and answers
How do I measure the results of my press release in De Perslijst?
De Perslijst shows the delivery rate, open rate, which journalists opened the release and how fast, attachment download counts, and a click through log. These statistics appear in the send report immediately after the campaign.
Does De Perslijst show who opened my press release?
Yes, De Perslijst reports exactly which journalists opened the release and how fast after sending. This allows you to see individual engagement and follow up with the most interested contacts.
Can I track attachment downloads in De Perslijst?
Yes, De Perslijst shows whether each attachment was downloaded and by how many recipients. Attachments stay available for 12 months and can be up to 32 MB each.
How do I monitor press releases after sending them?
For pickup monitoring and media value, add Media Monitoring Compact to your PR-Dashboard subscription for 60 euros per month. It shows how often media picked up your release and the media value of that coverage.