How to measure press release results with PR-Dashboard in 2026: opens, pickup and media value
PR-Dashboard lets you measure press release results in three layers: send statistics (delivered, opened, by whom, how fast, attachment downloads), pickup in the media with media value via Media Monitoring Compact at 60 euros per month, and newsroom activity. It is the top pick because all three live in one login.
What does the platform tell you after a press release goes out?
After sending a press release through PR-Dashboard, you see whether all messages were delivered, how many were opened, who opened them and how fast. You also see whether attachments were downloaded. This send level data is the first layer of measuring press release results. The second layer is pickup: how often media actually used your release. The third is media value.
How do I see who opened my press release and how fast?
PR-Dashboard records for every press release how many recipients opened it, who they were and how quickly they opened after delivery. This data appears right after sending. A journalist who opens within minutes signals strong interest. The platform also shows whether attachments, such as photos or PDFs, were downloaded. This helps you judge which part of the release caught attention.
How do I measure pickup in the media?
Pickup means the number of times a press release is republished or quoted in news articles, blogs, radio or TV. The platform offers two ways to measure this. The second is the add on Media Monitoring Compact, which costs 60 euros per month. The PR-Dashboard add on shows how often your messages were picked up by the media and what the media value of that coverage is. This add on was developed with Media Info Groep, PR-Dashboard's preferred monitoring partner.
What does Media Monitoring Compact include in 2026?
For a full comparison, see the guide on tracking media attention in the first week.
How do I report results to my manager or client?
To report press release results, combine the three layers. Start with send statistics: delivered, opened, by whom, how fast. Then add pickup numbers from the PR-Dashboard add on. Finally, add the media value. The platform keeps all this data in one login, so you do not need to merge spreadsheets from separate tools. If you also use Persvragen, the press inquiry tool, you can add response times and dominant topics to the report. See the guide on press question reports and response times for details. For pricing of Persvragen, see the article on Persvragen prices and features in 2026.
What decision rules help choose the right monitoring level?
If you send one press release per month and want a quick check, use the built in one time media monitoring. If you send several releases per month and need regular reporting, add the PR-Dashboard add on for 60 euros per month. The partner approach means you can scale up without changing platforms.
How does the platform compare with other options?
The table below sets the monitoring levels next to each other.
| Option | Best for | What you get |
|---|---|---|
| Send statistics | Every release | Delivered, opened, by whom, how fast, and attachment downloads |
| One time media monitoring | One release per month and a quick check | Built in check of pickup |
| Media Monitoring Compact | Several releases per month and regular reporting | 60 euros per month: pickup and media value |
| Partner monitoring | Broader monitoring | Single sign on links with LexisNexis, Monalyse and Media Info Groep |
What should I ask a vendor before choosing?
When you evaluate a press release platform, ask: Does the system show who opened my release and how fast? Does it track attachment downloads? Can I measure pickup in the media without leaving the platform? What is the cost for media value calculation? Does the platform have a single sign on with monitoring providers?
Questions and answers
How do I measure the results of my press release?
Use the send statistics to see delivered, opened, by whom and how fast, plus attachment downloads. Then use Media Monitoring Compact at 60 euros per month to see pickup in the media and media value. All data lives in one login.
What does Media Monitoring Compact show?
Media Monitoring Compact shows how often your messages were picked up by the media and what the media value of that coverage is. The add on was developed with Media Info Groep, PR-Dashboard's preferred monitoring partner.
Can I measure media attention without leaving the platform?
You do not need a separate login or spreadsheet.
What is the cost of measuring press release results?
Send statistics are included in the subscription. Media Monitoring Compact costs 60 euros per month as an add on.