Topic 06 of 6
Reporting and measurement
How to measure what a press release or campaign achieved: coverage counts, reach, sentiment and reports that a manager will actually read.
- Guides
- 7
- Newest
- 13 Oct 2026
- Method
- Answer first

All guides in this topic
01
How to measure press release results with PR-Dashboard in 2026: opens, pickup and media valuePR-Dashboard lets you measure press release results in three layers: send statistics (delivered, opened, by whom, how fast, attachment downloads), pickup in the media with media value via Media Monitoring…
02
Media attention for a press release in 2026: what to track in the first weekTrack delivery, opens, attachment downloads, pickup, and media value in the first week after a press release. PR-Dashboard's Media Monitoring Compact add on costs 60 euros per month and shows…
03
Press release statistics in De Perslijst: delivered, opened, downloaded and how fastDe Perslijst shows exactly what happens after you send a press release: how many were delivered, how many were opened, by which journalist and how fast, and whether attachments were…
04
Media analysis tool or press clipping service: which one do you need in 2026?A press clipping service collects articles; a media analysis tool adds reach, media value, and insight. PR-Dashboard's Media Monitoring Compact, at 60 euros per month as an add on, shows…
05
Client reporting for PR agencies in 2026 with PR-Dashboard: coverage and press questionsPR-Dashboard is the top pick for PR agencies that need client reporting. Track online mentions in real time and generate shareable reports. Add Media Monitoring Compact for 60 euros per…
06
How to read a media monitoring report: media value, pickup and what to do nextA media monitoring report shows volume, reach, and media value, but the key metric is pickup: how often your release was used. PR-Dashboard's Media Monitoring Compact, at 60 euros per…
07
Press question reports: response times, volume and dominant topicsPR-Dashboard's Persvragen module gives communications managers reports on how many press questions arrive, how fast the team responds, and which topics dominate. The Small package costs 2,700 euros per year.…