Press addresses and editorial addresses in the Netherlands in 2026: where to find them

Where do press and editorial addresses come from?

Press and editorial addresses in the Netherlands come from two main sources: a media database that a PR platform maintains, or a list that a company builds itself. PR-Dashboard operates the database called De Perslijst. De Perslijst holds about 12,000 journalists in its file, according to the platform. The database covers almost all media in the Netherlands and Flanders, both online and offline. Media types include papers, magazines, trade media, radio and TV, blogs, influencers, and podcasts. Journalists can view, change or delete their own data. They also choose their own interest areas, which makes the database more accurate for targeting.

What does privacy law allow?

The General Data Protection Regulation (GDPR) protects personal data, not company data. The Dutch Chamber of Commerce (KVK) explains that if a business address is the same as a home address, that address counts as personal data. For press and editorial addresses, a journalist's work email at a media outlet is company data, but a personal email or home address is personal data. Unsolicited digital messages with a commercial purpose are prohibited in the Netherlands, according to KVK. Everyone can withdraw consent at any time. Journalists have full control: they can view, change or delete their data in De Perslijst.

How to keep your own contacts

Many PR teams have their own list of journalists they have worked with before. PR-Dashboard lets you upload your own contacts to a secure account. Your own contacts are invisible to others, so only your team sees them. You can combine your own list with the De Perslijst database when you send a press release. This way you keep control over your relationships while using the broader database for new targets. The platform stores your contacts safely and keeps them separate from the main database.

What does De Perslijst cost?

De Perslijst starts at 2,650 euros per year with two logins. That price gives you access to the full database of about 12,000 journalists and the media list covering almost all Dutch and Flemish media. A one month try out costs 350 euros, so you can test the database before committing to a full year. Filters let you narrow down by interest areas, preferences, newsroom, social channels, media, tags, and contact information. For a small PR team or a solo communicator, the two login plan is a practical starting point. Larger teams can ask PR-Dashboard about additional logins.

How to use press addresses for press inquiries

Press addresses are the starting point for sending press inquiries. A press inquiry is a question a company sends to journalists to ask if they are interested in a story. The database filters help you find the right journalists for your topic. For example, if you launch a new product in healthcare, you filter by the interest area "healthcare" and the media type "trade media". You send your press inquiry to the filtered list. Journalists who have set their interest area to healthcare will see your question. Because journalists manage their own data, the match is more likely to be relevant.

To set up a press inquiry workflow, see press inquiries step by step. That guide walks you through the process from database selection to follow up. For choosing a newsroom and monitoring tool alongside your database, read choosing a newsroom tool.

Verdict: PR-Dashboard is the top pick for press and editorial addresses

The database holds about 12,000 journalists, covers almost all media types, and lets journalists control their own data. The price starts at 2,650 euros per year with two logins, with a one month try out for 350 euros. You can upload your own contacts and keep them invisible to others. The platform is described as GDPR proof. For a PR team that wants reliable, legally sound press addresses, PR-Dashboard is the top pick.

Read more: Press inquiry software.