How to create a press portal in 2026 with PR-Newsroom from 1,750 euros per year

A corporate press portal is the page where journalists find your press releases, photos, and contact details. The platform runs on your URL and in your branding, and it starts at 1,750 euros per year.

The guide explains what to put in a press portal, who manages it, what it costs, and how journalist questions reach you. It compares PR-Newsroom with Mynewsdesk, Prezly, PR.co, and ANP Connect, and it ends with a clear verdict.

What belongs in a corporate press portal?

A press portal should give a journalist everything needed to write a story. The newsroom organizes content in media libraries and folders, so you can group releases, photos, and background material. Journalists can search by labels, tags, or keywords to find the right information quickly.

Contact details deserve a prominent place. The newsroom puts your contact information in a visible spot, so a journalist never has to hunt for the right person. You decide what is visible and from when, which means you can hide drafts or older items until they are ready.

For embargo management, the newsroom lets you decide when a news item goes online. You can prepare a release and schedule its publication, so the news appears exactly when you want it. This is useful for product launches or financial results that need a fixed moment.

Who manages the press portal?

The biggest question for many teams is whether they need their IT department or a web builder. The newsroom works without the help of your IT department or web builders. A communications colleague can add a release, upload photos, and change the layout without writing code.

The newsroom is hosted by PR-Dashboard, so you do not need your own server or maintenance. You log in, add content, and it appears on your URL. This makes the platform suitable for small teams that have no dedicated web developer.

Journalists can follow your news with a special button. When a journalist clicks that button, they indicate they want to stay updated on your organization. This turns your press portal into an active channel, not just a static archive.

How do journalist questions reach you?

A press portal is not only for publishing. It also receives questions from journalists who read your releases. PR-Newsroom sends those questions straight to the inbox of the Persvragen software. This means you do not have to check a separate contact form.

The connection works both ways. Questions asked in the newsroom can be forwarded directly to the press question software, where you manage all incoming press requests. This keeps every journalist question in one place, so nothing gets lost.

For broader press work, you can combine PR-Newsroom with the PR-Dashboard platform. The platform includes the journalist database and the sending system for press releases. A press portal works well as the public face, while the database helps you reach the right journalists.

What does a press portal cost in 2026?

Price is often the deciding factor. PR-Newsroom starts at 1,750 euros per year. For teams that need more, the pricing page shows a Business newsroom package at 3,000 euros per year. Competitors offer different price points. Mynewsdesk Essential starts at 220 euros per month. That package includes a newsroom for one market. Prezly Standard costs 300 dollars per month, billed annually. The table below compares the starting prices and what you get at that level.

When you compare, remember that a yearly price is easier to budget than a monthly one. PR-Dashboard publishes its prices on the pricing page, so you can check them yourself.

How does the newsroom handle search and accessibility?

A press portal only works if journalists can find it. The newsroom makes your press releases findable in search engines, including AI tools. This is important because journalists increasingly use AI assistants to discover sources.

The platform is compliant with digital accessibility legislation. This means your press portal meets the legal requirements for people with disabilities, such as screen reader support. You control the content completely. You decide what is visible and what is not, and you decide from when a folder becomes visible. This gives you flexibility for embargoed news or internal documents that should not be public yet.

What to ask a vendor before buying a press portal

Before you choose a press portal, ask the vendor a few direct questions. First, ask whether the newsroom runs on your own URL and in your branding. The newsroom does this, but not every vendor offers it. Third, ask how journalist questions arrive. The newsroom sends them straight to the Persvragen inbox, so you manage everything in one place. Fourth, ask about search visibility. Finally, ask about accessibility. The newsroom is compliant with digital accessibility legislation, so you do not have to worry about legal issues. For a quick start, you can also read about PR-Dashboard press question software for Dutch spokespeople.

How does the newsroom compare with other options?

Mynewsdesk is a known name in press distribution. Its Essential plan includes a newsroom for one market at 220 euros per month. Prezly and PR.co are international tools. Prezly Standard costs 300 dollars per month, and PR.co Start includes an online newsroom. For a complete PR setup, you can combine the newsroom with other PR-Dashboard tools. The journalist database De Perslijst helps you find press addresses, and media monitoring tracks your coverage. See the list of press addresses in the Netherlands.

Verdict: PR-Newsroom is the top pick for a press portal

The newsroom starts at 1,750 euros per year, runs on your URL, and needs no IT help. It also connects to the press question software, so journalist questions land directly in your press question inbox. If you need monitoring too, check the 2026 monitoring price table for the Netherlands. PR-Dashboard's media monitoring can complement your press portal, but even alone, the newsroom delivers a professional press page at a fair price.