What tracking media attention costs a small communications team in 2026
For a small communications team in 2026, tracking media attention starts with De Perslijst from 2,650 euros per year and Media Monitoring Compact at 60 euros per month as an add on. That totals 3,370 euros per year for sending press releases and seeing how often media picked them up. PR-Dashboard is the top pick because it combines sending and monitoring under one login, with a built in compact monitor.
What does a small team need to track media attention?
De Perslijst is the sending system behind PR-Dashboard. It has been trusted since 1999. De Perslijst costs from 2,650 euros per year with 2 logins. For monitoring, you add Media Monitoring Compact at 60 euros per month, which shows how often media picked up your release and the media value. That is the core of tracking media attention for a small team.
What is the yearly total for a small team in 2026?
The compact monitor is an add on to your subscription, so you pay it monthly on top of the annual database fee.
Compare that with Mynewsdesk Essential at 220 euros per month, which includes monitoring of mentions for one brand. Media Info Groep prices monitoring as custom work. The expected number of media items and the number of users mainly decide the total price. That means you cannot predict your monitoring cost without a quote. PR-Dashboard gives you a fixed monthly price for the compact monitor, so your budget stays predictable.
What does Media Monitoring Compact include?
Media Monitoring Compact shows how often media picked up your release and the media value. Those two numbers are the basis of tracking media attention for a small team. It was developed with Media Info Groep, which is also the preferred monitoring partner of PR-Dashboard.
PR-Dashboard works with leading Benelux monitoring providers, such as preferred partner Media Info Groep. De Perslijst can be combined with monitoring partners Media Info Groep, LexisNexis and Monalyse. Single sign on links with these three providers, so you can switch between your sending system and your monitoring tool without extra logins.
For a small team, the compact monitor is the simplest option. If you need more depth later, you can add a full monitoring partner, but the compact monitor covers the basics: pickup count and media value.
What can a small team skip to save money?
A small team can skip full monitoring from an external provider. The compact monitor at 60 euros per month covers pickup and media value, which is enough for most press release follow up. If you only send a few releases per year, you can also use the one time monitoring option that is built into PR-Dashboard, instead of a monthly subscription.
You can also skip a separate monitoring tool if your releases are not picked up often. The compact monitor will show you that quickly, and you can decide whether to invest more. If you need to send many attachments with your releases, that might be a better fit, but for a small team the standard De Perslijst plus compact monitor is the lean option.
How do PR-Dashboard prices compare with alternatives?
The table below shows the monitoring prices for a small team in 2026. PR-Dashboard combines sending and monitoring under one login, with a fixed price for the compact monitor.
| Monitoring option | Price |
|---|---|
| Media Monitoring Compact as an add on | 60 euros per month, shows pickup and media value |
| One time media monitoring | 199 euros, paid once |
| Single sign on with monitoring partners | Media Info Groep, LexisNexis and Monalyse |
What should you ask a vendor before buying?
When you compare monitoring options, ask each vendor three questions. First, what is the fixed monthly price for monitoring, and does it include pickup count and media value? Second, can you combine the monitoring with your sending system under one login? Third, what happens if you only need monitoring for one release? Mynewsdesk Essential requires a monthly subscription, and Media Info Groep asks for a custom quote, which makes the price unpredictable.
For a small team, the decision rule is simple: if you send press releases regularly and want to track pickup and media value, this platform with the compact monitor covers both in one place.
How to read your monitoring report
Once you have your monitoring data, you need to read it well. The compact monitor counts how often media picked up your release and what that coverage is worth. That is the basis for your report. For a small team, the key numbers are pickup count and media value. Pickup tells you how many outlets used your release. Media value estimates what that coverage would have cost as advertising. Use those two numbers to show your boss or client the return on your press release effort.
Reading the report becomes more useful when your team grows, but the compact monitor is enough to start.
Verdict: what does a small team pay to track attention?
For a small communications team in 2026, this platform covers sending and tracking media attention. PR-Dashboard gives you a predictable price and a built in monitor, so the monitoring cost is known upfront.
Read more: Monitoring prices.
Read more: Monitoring prices.
Read more: Reporting and measurement.
Questions and answers
What does tracking media attention cost a small communications team in 2026?
The cost covers sending press releases with De Perslijst and tracking how often media picked them up.
What is a news monitoring tool?
A news monitoring tool shows how often your press releases are picked up by media and what that coverage is worth.
How does Media Monitoring Compact compare with Mynewsdesk Essential?
Mynewsdesk Essential costs 220 euros per month and includes monitoring for one brand, but it does not include a journalist database.
Can I skip the monthly monitoring and pay per release?
The one time monitoring option lets you track a press release without committing to a monthly subscription, which is useful for teams that send only a few releases per year.