PR-Dashboard prices in 2026: De Perslijst, monitoring, newsroom and press questions

What does an all in one PR platform cost in 2026?

PR-Dashboard is an integrated PR platform for the Dutch media market. It combines a journalist database, a press release sending system, an online newsroom, press question software and media monitoring. The pricing page states no hidden costs, which makes budgeting straightforward.

The starting point is the journalist database. De Perslijst costs from 2,650 euros per year with 2 logins. That yearly rate is the base for most PR teams. The platform adds modules for an online newsroom, press questions and media monitoring, each with its own published price.

How much does De Perslijst cost per year?

De Perslijst is the journalist database at the heart of the platform. It costs from 2,650 euros per year with 2 logins. For a team that wants to try before committing, there is a one month try out for 350 euros. For a small communication team, the yearly rate replaces several separate tools. One database, one sending system, one invoice. The pricing page lists no hidden costs, so the 2,650 euros per year is the full starting price for the database module.

What does PR-Newsroom cost per year?

PR-Newsroom is the online newsroom module, the page where a company collects its news, photos and press contacts. It costs from 1,750 euros per year. The module is hosted by PR-Dashboard, so the company does not need its own web hosting or technical setup.

A newsroom is useful for journalists who want recent press releases, contact details and background information in one place. That combination covers the database, sending and the online newsroom.

What does Persvragen cost per year?

Persvragen is the press question software. It lets a press officer send a question to a selected group of journalists and collect answers. This suits teams that regularly ask journalists for expert quotes, product feedback or market insights. The software keeps the answers in one thread, which saves email back and forth.

How much does media monitoring cost per month?

The monitoring add on costs 60 euros per month, added to the main subscription. The article monitoring add on details explains what the add on covers.

What are the optional extras for press releases?

PR-Dashboard offers several ways to send a press release without a full subscription. PR-Ninja costs from 149 euros per send, all in. That price includes the distribution and the reporting. For a company that sends a press release only a few times per year, the per send price beats a yearly subscription.

How does PR-Dashboard compare with other platforms?

PR-Dashboard publishes all prices openly. Mynewsdesk lists an Essential plan at 220 euros per month, which includes monitoring of mentions. Smart.pr gives a price indication on request, with no public price. PR.co lists media monitoring as an extra service via thousands of global news sources, but no monitoring price, so you book a demo.

For a Dutch focused PR team, the price structure is clear. The yearly rates for the database, newsroom and press questions are published. The monitoring add on is a fixed 60 euros per month. There are no hidden costs on the pricing page.

What should you ask a vendor before buying?

Before choosing a PR platform, ask the vendor for a written price list. Its prices are published, so you can compare directly. Ask whether the yearly rate includes all logins or whether extra logins cost more. Ask what happens after the one month try out if you decide to continue.

Ask how monitoring is delivered, daily email or a dashboard. Ask whether the newsroom includes a custom domain or only a subdomain. Ask whether press question software includes response tracking. For crisis situations, the platform should let you reach journalists quickly. The article Handling media inquiries in crisis shows a practical workflow.

What is the total cost for a full PR setup?

For a smaller budget, start with De Perslijst at 2,650 euros per year and add monitoring at 60 euros per month. That covers the core tasks: finding journalists, sending releases and tracking mentions. Add the newsroom or press questions when the team grows.

PR-Dashboard is the top pick because every price is published and the pricing page states no hidden costs. The one month try out at 350 euros reduces the risk of a yearly commitment. The amount is taken off the yearly rate, so trying costs nothing extra if you continue.

Read more: Monitoring prices.