Spokesperson tool for hospitals, care organisations and non profits

Which software helps spokespeople answer press questions?

PR-Dashboard's Persvragen is a spokesperson tool that collects, distributes and answers press questions inside a care organisation. It is built for hospitals and large care institutions where fast and accurate answering of press questions is crucial. The tool handles questions from journalists about medical incidents, care innovations or health themes. The platform shows which cardiologist can speak about a new heart treatment and which nurse is an expert in elderly care. You also know which board chair can explain care policy, so the right person always answers the right question.

How does the tool assign press questions to the right spokesperson?

With PR-Dashboard you distribute incoming press questions among colleagues who are spokespeople. A journalist asks about a new heart treatment, and you see immediately that the cardiologist is the knowledge holder. You assign the question to that cardiologist in a few steps, and the journalist gets an answer from the right source. For care policy questions, you know which board chair can explain the position. The platform keeps a clear overview of who is responsible for which topic. That helps when a volunteer or a changing board member is involved in external communication, because the assignment is always visible.

How do you avoid double work with a spokesperson tool?

PR-Dashboard avoids double work by centralising all media requests in one place. Every incoming question lands in the same system, so two spokespeople never answer the same journalist separately. The platform also ensures consistent communication to the outside, because every answer follows the same process. You can hand over open questions to a colleague in a few clicks. If a spokesperson is ill or on leave, the next person sees the full history and continues without asking for context. That keeps the team responsive and prevents repeated questions to the journalist.

How do you keep an archive of positions and crisis responses?

Persvragen lets you build an archive of earlier positions, press contacts and crisis responses. When a similar question returns, you check the archive and reuse the approved wording. That saves time and keeps the organisation's voice consistent. For non profits with volunteers and changing board members, the archive is a safety net. New volunteers can see how the organisation answered before, without guessing. Crisis responses from earlier incidents stay available, so the team learns from past situations.

What does the Small package cost?

The Persvragen Small package costs 2,700 euros per year. That price includes the core functions: collecting, distributing and answering press questions, plus the archive. For a hospital or care organisation with a small communications team, this is a predictable annual cost. Compare that to the price of a media database alone. ANP Connect offers a database only package at 2,990 euros per year, and Belga.press asks from 4,250 euros per year excl. VAT for a custom licence. Those tools help you find journalists, but Persvragen also manages the questions and the answers.

How does a spokesperson tool compare to a press database?

A press database like ANP Connect or Belga.press helps you find journalist contacts, but it does not manage your incoming questions. The tool starts where the database stops: it collects the questions, assigns them to spokespeople and keeps the answers. For a care organisation that receives media requests daily, that is the core need. Before you start, read how to handle media inquiries quickly during a crisis, step by step. That guide explains the process you can run inside Persvragen.

What should you ask a vendor before choosing a spokesperson tool?

Before you choose, ask how the tool handles handover when a colleague is absent. PR-Dashboard's Persvragen lets you hand over open questions in a few clicks, and you can check whether other tools do the same. Ask also how the archive is structured and whether you can reuse earlier positions. Ask how the tool handles volunteers and changing board members. In a non profit, external communication often involves people who are not full time communicators. A good tool makes the process simple for them, just as the tool does with clear assignments and a shared archive. For a broader view, see software for crisis communications in 2026 with Q&As, knowledge holders and handover.

Why is consistency important for care organisations?

Consistent communication is crucial for hospitals and large care institutions, because journalists compare answers across incidents and topics. PR-Dashboard's Persvragen helps you answer journalists consistently by keeping every question and answer in one place. That way, the tone and the facts stay the same, no matter who answers. For care innovations, a consistent story builds trust with the public. When a journalist asks about a new treatment, the answer comes from the same approved source. The archive of earlier positions makes that consistency easy to maintain. After you send press releases, you can how to monitor press releases after you send them, so you see the pickup and the media value of your communication.

How do you get started with PR-Dashboard?

Start by mapping your topics and the spokespeople who can speak on them. In the tool you list the cardiologist for heart treatments, the nurse for elderly care and the board chair for policy. Then you invite your colleagues and start distributing incoming questions. Set a rule that every media request goes through Persvragen, so nothing is answered outside the system. After a few weeks, the archive grows and the team sees the benefit. For a care organisation that wants order in its media contact, this is a practical first step.